What is DISC?
DISC is a behavior assessment tool based on psychologist William Marston 1928 book, Emotions of Normal People; which centers on four different behavioral styles which are:
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Dominance (D)
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Influence (I)
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Steadiness (S) and
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Conscientious (C)
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Marton's theory was then developed into a behavioral assessment tool by industrial psychologist Walter Clarke.
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People possess traits from all four styles to varying degrees but they will display a dominant style. There is no "best" behavioral style. Each style has its own unique needs and wants, strengths and weaknesses. Much of a style's effectiveness in a particular situation depend on the person's ability to apply his strength flexibly and compensate for his weaknesses in that particular situation.
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If you wish to wish to have a deeper insight in the the history of DISC (5 mins only). Please click on the document below.
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Dominance

D Style
Needs: Challenge to Solve, Authority
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Fears: Being Taken Advantage of, Lack of Control
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Behavior Descriptors:
Decisive / Competitive Daring
Direct / Innovative / Persistent
Adventurous / Problem Solver / Results Oriented
Influence

I Style
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Needs: Social Relationships, Friendly Environment
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Fears: Being Left Out, Loss of Social Approval
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Behavior Descriptors:
Charming / Confident / Convincing
Enthusiastic / Inspiring / Optimistic
Persuasive / Sociable / Trusting
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Steadiness

S Style
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Needs: Systems, Teams, Stable Environment
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Fears: Sudden Changes / Loss of Stability and Security
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Behavior Descriptors:
Understanding / Friendly / Good Listener
Patient / Relaxed / Sincere
Stable / Steady / Team Player
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Conscientious

C Style
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Needs: Rules to follow, Data to Analyze
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Fears: Cautious, Careful Decisions
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Behavior Descriptors:
Accurate / Precise / Analytical
Compliant / Courteous / Diplomatic
Detailed / Fact Finder / Objective