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What is DISC?

DISC is a behavior assessment tool based on psychologist William Marston 1928 book, Emotions of Normal People;  which centers on four different behavioral styles which are:

  • Dominance (D)

  • Influence (I)

  • Steadiness (S) and

  • Conscientious (C)

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Marton's theory was then developed into a behavioral assessment tool by industrial psychologist Walter Clarke.

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People possess traits from all four styles to varying degrees but they will display a dominant style. There is no "best" behavioral style. Each style has its own unique needs and wants, strengths and weaknesses. Much of a style's effectiveness in a particular situation depend on the person's ability to apply his strength flexibly and compensate for his weaknesses in that particular situation.

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If you wish to wish to have a deeper insight in the the history of DISC (5 mins only). Please click on the document below.

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Dominance

D Style

 

Needs: Challenge to Solve, Authority

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Fears: Being Taken Advantage of, Lack of Control

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Behavior Descriptors:

Decisive / Competitive Daring

Direct / Innovative / Persistent

Adventurous / Problem Solver / Results Oriented

Influence

I Style

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Needs: Social Relationships, Friendly Environment

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Fears: Being Left Out, Loss of Social Approval

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Behavior Descriptors:

Charming / Confident / Convincing

Enthusiastic / Inspiring / Optimistic

Persuasive / Sociable / Trusting

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Steadiness

S Style

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Needs: Systems, Teams, Stable Environment 

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Fears: Sudden Changes / Loss of Stability and Security

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Behavior Descriptors:

Understanding / Friendly / Good Listener

Patient / Relaxed / Sincere

Stable / Steady / Team Player

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Conscientious

C Style

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Needs: Rules to follow, Data to Analyze 

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Fears: Cautious, Careful Decisions

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Behavior Descriptors:

Accurate / Precise / Analytical

Compliant / Courteous / Diplomatic

Detailed / Fact Finder / Objective

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